Where time takes a break.

Food Marketing
Branding
UI/UX
Product Design
Digital Campaign
Motion Design
Photo Shooting
Video Shooting
Real Time Marketing Assistance
Graphics Department
Content Creation
Web Design

Coronas Café

Where time takes a break.
In the heart of Florence, Coronas Cafè is living history. Since 1921, it hasn't changed: it is rediscovered. With Wasisco, tradition finds its voice again, without losing its soul.
In the heart of Florence, Coronas Cafè is living history. Since 1921, it hasn't changed: it is rediscovered. With Wasisco, tradition finds its voice again, without losing its soul.
Client
Coronas Café
Released
January 11, 2023
Jan 11, 2023
Project Type
Food Marketing
Technology
Human Empathy Adobe Photoshop Adobe Illustrator Adobe InDesign Figma Canva Pro Adobe XD Google Optimize Final Cut Pro CapCut Meta Ads Google Ads TikTok Ads Clickup
Coronas Café

Overview

Our approach intertwined elements of historical identity with contemporary tools of communication and design. The result is a new expression of Coronas Cafè: more visible, more coherent, more capable of telling its story without raising its voice. An authentic narrative, made of images, words, and details, that gives the café back its natural light — without artifice, but with depth.
Our approach intertwined elements of historical identity with contemporary tools of communication and design. The result is a new expression of Coronas Cafè: more visible, more coherent, more capable of telling its story without raising its voice. An authentic narrative, made of images, words, and details, that gives the café back its natural light — without artifice, but with depth.
In a city that lives on memory and wonder, Coronas Cafè has stood out for over a century for its sober elegance and constant presence. The challenge was not to revolutionize, but to accompany an icon into the present time, with respect and measure. To give voice and strength to what already spoke - but to which a new language was needed to continue to enchant.
Man wearing VR glasses
Coronas Café

Performance Results

Coronas Cafè has begun a new chapter, without losing a comma of its history. The response from the public, among regulars and new guests, has shown how precious continuity is when presented with grace. The work done has allowed the brand to regain visual coherence and emotional resonance, strengthening its presence in the fabric of the city.
Coronas Cafè has begun a new chapter, without losing a comma of its history. The response from the public, among regulars and new guests, has shown how precious continuity is when presented with grace. The work done has allowed the brand to regain visual coherence and emotional resonance, strengthening its presence in the fabric of the city.
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New looks, old habits
New looks, old habits

A growing interest stemming from respect for history

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Enhanced digital presence
Enhanced digital presence

A historic voice that returns to be heard online

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The path taken has inspired a new awareness within the team as well: serving a coffee on Via dei Calzaiuoli is not an everyday gesture, but a small act of heritage. Reputation strengthens over time, and Coronas with its new way of communicating has begun to move forward while remaining true to itself.

Coronas Café

Marketing Artisans

Marketing Artisans

Mattia B.
Matteo F.
Alessia B.
Beatrice B.
Sandro S.
Marta Z.
Stefano L.
Riccardo M.

Coronas Café

Marketing Artisans

Mattia B.
Matteo F.
Alessia B.
Beatrice B.
Sandro S.
Marta Z.
Stefano L.
Riccardo M.
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We Transform Brands.
The next one could be Yours.

Start your project by booking a consultation

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Romania - Italy - Sri Lanka

WASISCO® is a registered trademark at an international level. Design and development services are provided directly by WASISCO®.

© 2025 Wasisco. All rights reserved.

We are currently based in Europe and work remotely.

Timezone (GMT+1)

Stay updated

Stay updated on our latest news and updates by subscribing to the newsletter.

We respect your inbox. No spam, just useful updates.

Offline

Romania - Italy - Sri Lanka

WASISCO® is a registered trademark at an international level. Design and development services are provided directly by WASISCO®.

© 2025 Wasisco. All rights reserved.

We are currently based in Europe and work remotely.

Timezone (GMT+1)

Stay updated

Stay updated on our latest news and updates by subscribing to the newsletter.

We respect your inbox. No spam, just useful updates.

Offline

Romania - Italy - Sri Lanka

WASISCO® is a registered trademark at an international level. Design and development services are provided directly by WASISCO®.

© 2025 Wasisco. All rights reserved.