Communicating what one already feels upon entering: the simplicity of feeling at home.

Food Marketing
Branding
Web Design
UI/UX
Graphics Department
Real Time Marketing Assistance
Video Shooting
Photo Shooting
Content Creation
Digital Campaign
Product Design
Liberty Coffee

Liberty Coffee

Communicating what one already feels upon entering: the simplicity of feeling at home.
Caffè Libertà is a daily tribute to Florence: tradition and lightness that meet in a sip. With Wasisco, its character takes shape without losing its soul.
Caffè Libertà is a daily tribute to Florence: tradition and lightness that meet in a sip. With Wasisco, its character takes shape without losing its soul.
Client
Liberty Coffee
Released
January 1, 2022
Jan 1, 2022
Project Type
Food Marketing
Technology
Human Empathy Adobe Photoshop Adobe Illustrator Adobe InDesign Figma Canva Pro Adobe XD Google Optimize Final Cut Pro CapCut Meta Ads Google Ads TikTok Ads Clickup
Liberty Coffee

Overview

We worked by weaving visual storytelling, tone of voice, and attention to the moments of the day. The result: a harmonious language that speaks to the client and to those who look. From morning posts about coffee to evening ones about aperitifs — authentic photos, elegant captions, a discreet yet effective recognizability. A silent narrative, capable of amplifying without interrupting the beauty of the gesture.
We worked by weaving visual storytelling, tone of voice, and attention to the moments of the day. The result: a harmonious language that speaks to the client and to those who look. From morning posts about coffee to evening ones about aperitifs — authentic photos, elegant captions, a discreet yet effective recognizability. A silent narrative, capable of amplifying without interrupting the beauty of the gesture.
In the heart of the city, amidst the frenzy and beauty, Caffè Libertà emerges as a harbor of serenity. It does not come from the past, but unfolds its own story day by day, made up of small moments – an espresso, a smile, a meeting. The goal was to consolidate an identity that speaks of presence, spontaneity, and style, capable of standing out with ease.
Man wearing VR glasses
Liberty Coffee

Performance Results

Guests have begun to perceive Caffè Libertà not just as a stop, but as an experience. Spontaneous compliments, comments on social media, and increased interactions – all signs of a rediscovered authentic connection. More than just numbers, a feeling of presence, a renewed trust in the everyday.
Guests have begun to perceive Caffè Libertà not just as a stop, but as an experience. Spontaneous compliments, comments on social media, and increased interactions – all signs of a rediscovered authentic connection. More than just numbers, a feeling of presence, a renewed trust in the everyday.
Mockup
Mockup
Mockup
Mockup
Mockup
Mockup
Mockup
Mockup
Mockup
Liberty Coffee
Liberty Coffee
Liberty Coffee
Lunch Covers
Lunch Covers

Consolidated daily media after the relaunch

0
0
0
Aperitif covers
Aperitif covers

Increase compared to the period before us

0%
0%
0%

In the short term, Caffè Libertà has rediscovered its essence. The project has generated momentum in the team, inspiring attention to detail and cohesion in the offering. Improving has not been about changing, but reaffirming: confirming that it is a place worthy of the square and people's time.

Liberty Coffee

Marketing Artisans

Marketing Artisans

Mattia B.
Matteo F.
Flame P.
Sanchuka G.
Sandro S.
Marta Z.
Alessia B.
Martina C.

Liberty Coffee

Marketing Artisans

Mattia B.
Matteo F.
Flame P.
Sanchuka G.
Sandro S.
Marta Z.
Alessia B.
Martina C.
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The next one could be Yours.

Start your project by booking a consultation

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Romania - Italy - Sri Lanka

WASISCO® is a registered trademark at an international level. Design and development services are provided directly by WASISCO®.

© 2025 Wasisco. All rights reserved.

We are currently based in Europe and work remotely.

Timezone (GMT+1)

Stay updated

Stay updated on our latest news and updates by subscribing to the newsletter.

We respect your inbox. No spam, just useful updates.

Offline

Romania - Italy - Sri Lanka

WASISCO® is a registered trademark at an international level. Design and development services are provided directly by WASISCO®.

© 2025 Wasisco. All rights reserved.

We are currently based in Europe and work remotely.

Timezone (GMT+1)

Stay updated

Stay updated on our latest news and updates by subscribing to the newsletter.

We respect your inbox. No spam, just useful updates.

Offline

Romania - Italy - Sri Lanka

WASISCO® is a registered trademark at an international level. Design and development services are provided directly by WASISCO®.

© 2025 Wasisco. All rights reserved.