The new visual identity embraces a contemporary and distinctive look, consistently used both online and offline. The content strategy, dish videos, social posts, targeted campaigns, and real-time support have made BRADEM a surprising and constant narrative, capable of captivating both a local and international audience.
The new visual identity embraces a contemporary and distinctive look, consistently used both online and offline. The content strategy, dish videos, social posts, targeted campaigns, and real-time support have made BRADEM a surprising and constant narrative, capable of captivating both a local and international audience.
The rebranding aimed to amplify the elegant irreverence of BRADEM, utilizing photography, tone of voice, graphics, and videos to tell a place where quality should not be a luxury but a freedom. The intention was to enhance the uniqueness of the format, differentiating it strongly in an urban context rich with options.
