Viola Store
Viola Store
The passion for purple, on and off the pitch.
The passion for purple, on and off the pitch.
Photography
Video
Graphic design
Overview
For Viola Store, communication starts with the colours and symbols shared by its community of fans. Photography and video show shirts and accessories through the people wearing them, in the shop and around the city. Graphic concepts complete the project with a direct visual language tied to the store.
For Viola Store, communication starts with the colours and symbols shared by its community of fans. Photography and video show shirts and accessories through the people wearing them, in the shop and around the city. Graphic concepts complete the project with a direct visual language tied to the store.
01
Photos
Shirts become the focus of portraits and detail shots. Logos, fabrics and combinations come through in worn outfits, spontaneous poses and nods to the game. The shop's purple and the colours of different kits create a gallery that connects products with belonging.
01
Photos
Shirts become the focus of portraits and detail shots. Logos, fabrics and combinations come through in worn outfits, spontaneous poses and nods to the game. The shop's purple and the colours of different kits create a gallery that connects products with belonging.
02
Video
Vertical videos mix product presentation, city scenes and humorous moments from shop life. People bring movement and spontaneity, showing how shirts and accessories fit into everyday outfits. The tone speaks to fans while balancing product and entertainment.
02
Video
Vertical videos mix product presentation, city scenes and humorous moments from shop life. People bring movement and spontaneity, showing how shirts and accessories fit into everyday outfits. The tone speaks to fans while balancing product and entertainment.
03
Graphic design
Purple, white and orange accents carry through information materials, discount vouchers and promotional concepts. Mockups include back-to-school applications and a desk calendar alongside store details. A clear text hierarchy makes messages, products and invitations to visit easy to grasp.
03
Graphic design
Purple, white and orange accents carry through information materials, discount vouchers and promotional concepts. Mockups include back-to-school applications and a desk calendar alongside store details. A clear text hierarchy makes messages, products and invitations to visit easy to grasp.
