Ottica Palandri
Ottica Palandri
An eye for style and every detail.
An eye for style and every detail.
Photography
Video
Graphic design
Overview
For Ottica Palandri, eyewear is where design meets personality. Fashion portraits, product images and video move between the studio and the city. The same visual direction runs through the advertising: faces, frames and concise messages create a consistent image for the store.
For Ottica Palandri, eyewear is where design meets personality. Fashion portraits, product images and video move between the studio and the city. The same visual direction runs through the advertising: faces, frames and concise messages create a consistent image for the store.
01
Photos
The frames come to life through the people who wear them and the details that make them distinctive. Black-and-white portraits, coloured lighting and urban settings alternate with product photography. Light and composition bring out the shapes, materials and character in a style inspired by fashion photography.
01
Photos
The frames come to life through the people who wear them and the details that make them distinctive. Black-and-white portraits, coloured lighting and urban settings alternate with product photography. Light and composition bring out the shapes, materials and character in a style inspired by fashion photography.
02
Video
Our videos put the frames in motion, moving between close-ups and city scenes. Glances, gestures and changing angles show the eyewear being worn, while close details reveal its design. These vertical videos share the same visual care as the photography.
02
Video
Our videos put the frames in motion, moving between close-ups and city scenes. Glances, gestures and changing angles show the eyewear being worn, while close details reveal its design. These vertical videos share the same visual care as the photography.
03
Graphic design
In the advertising designs, portraits anchor each composition. The Palandri logo and short messages about choosing frames accompany the images, with clear invitations to explore the collection in store. Poster mockups show how this visual language works in the city.
03
Graphic design
In the advertising designs, portraits anchor each composition. The Palandri logo and short messages about choosing frames accompany the images, with clear invitations to explore the collection in store. Poster mockups show how this visual language works in the city.
