Macelleria D'Ausilio
Macelleria D'Ausilio
The craft, the product, the people.
The craft, the product, the people.
Photography
Video
Graphic design
Overview
For Macelleria D'Ausilio, communication begins at the counter and with the work behind it. Photography and video show cuts, prepared products and the hands at work, while introducing the people of the butcher's shop. Graphic design extends the story to packaging and promotional materials with a recognizable identity.
For Macelleria D'Ausilio, communication begins at the counter and with the work behind it. Photography and video show cuts, prepared products and the hands at work, while introducing the people of the butcher's shop. Graphic design extends the story to packaging and promotional materials with a recognizable identity.
01
Photos
The counter, cuts of meat and prepared products are photographed alongside the hands that work with them. Close details show texture and presentation, while portraits bring out the personal side of the craft. The gallery connects product, preparation and the relationship with customers at the counter.
01
Photos
The counter, cuts of meat and prepared products are photographed alongside the hands that work with them. Close details show texture and presentation, while portraits bring out the personal side of the craft. The gallery connects product, preparation and the relationship with customers at the counter.
02
Video
In the videos, the butchers present products and show how they are prepared. Close-ups alternate with explanations to camera, supported by on-screen text. Vertical video gives the work behind the counter a direct and recognizable voice.
02
Video
In the videos, the butchers present products and show how they are prepared. Close-ups alternate with explanations to camera, supported by on-screen text. Vertical video gives the work behind the counter a direct and recognizable voice.
03
Graphic design
Burgundy, black and gold details connect the brand across packaging, business cards, shopping bags and advertising concepts. The meat remains central in the imagery, framed by clean layouts. Each application creates continuity from counter display to packaging and shop communication.
03
Graphic design
Burgundy, black and gold details connect the brand across packaging, business cards, shopping bags and advertising concepts. The meat remains central in the imagery, framed by clean layouts. Each application creates continuity from counter display to packaging and shop communication.
