Louis Ciocchetti
Louis Ciocchetti
Jewellery and watches, shown through the people who wear them.
Jewellery and watches, shown through the people who wear them.
Photography
Video
Graphic design
Overview
For Louis Ciocchetti, the visual story connects the detail of each piece with the personality of the person choosing it. Photography and video alternate between jewellery being worn, everyday moments and presentations in store. Graphic concepts use the brand mark and warm palette to link images, printed materials and packaging.
For Louis Ciocchetti, the visual story connects the detail of each piece with the personality of the person choosing it. Photography and video alternate between jewellery being worn, everyday moments and presentations in store. Graphic concepts use the brand mark and warm palette to link images, printed materials and packaging.
01
Photos
Watches on wrists, necklaces, rings and earrings appear in portraits and close-ups. Light reveals shapes and reflections, while hands, faces and clothing give each piece a setting. The photography moves between detail and wider scenes with the jewellery always in focus.
01
Photos
Watches on wrists, necklaces, rings and earrings appear in portraits and close-ups. Light reveals shapes and reflections, while hands, faces and clothing give each piece a setting. The photography moves between detail and wider scenes with the jewellery always in focus.
02
Video
The videos pair jewellery and watch presentations with the people and places of the store. Worn details and everyday scenes alternate with direct-to-camera explanations, bringing the products closer to viewers. The result combines polished imagery with the familiarity of visiting a jeweller.
02
Video
The videos pair jewellery and watch presentations with the people and places of the store. Worn details and everyday scenes alternate with direct-to-camera explanations, bringing the products closer to viewers. The result combines polished imagery with the familiarity of visiting a jeweller.
03
Graphic design
The brand guides coordinated concepts in terracotta, cream and gold. Leaflets and cards organise the details of the Siena and Follonica stores, while boxes and bags carry the same identity. The mockups highlight the relationship between typography, paper and presentation of the jewellery.
03
Graphic design
The brand guides coordinated concepts in terracotta, cream and gold. Leaflets and cards organise the details of the Siena and Follonica stores, while boxes and bags carry the same identity. The mockups highlight the relationship between typography, paper and presentation of the jewellery.
