Lapo Berardi
Lapo Berardi
Training, method and a personal connection.
Training, method and a personal connection.
Photography
Video
Graphic design
Overview
Personal training is built on the relationship between trainer and client. For Lapo Berardi, our photography and video bring that relationship forward: careful coaching during exercises, everyday gestures and a sense of ease in the gym. Coordinated graphic materials present Lapo and his work with the same consistent voice.
Personal training is built on the relationship between trainer and client. For Lapo Berardi, our photography and video bring that relationship forward: careful coaching during exercises, everyday gestures and a sense of ease in the gym. Coordinated graphic materials present Lapo and his work with the same consistent voice.
01
Photos
The photographs stay close to the workout: a posture adjustment, guidance through a movement and the focus of each repetition. Lapo appears beside the people he trains, making his hands-on support and attention to each exercise visible.
01
Photos
The photographs stay close to the workout: a posture adjustment, guidance through a movement and the focus of each repetition. Lapo appears beside the people he trains, making his hands-on support and attention to each exercise visible.
02
Video
Alongside training, the videos capture everyday humour. Familiar moments between trainer and clients become short scenes with on-screen text and jokes. These vertical videos give Lapo's personality and the human side of gym life room to shine.
02
Video
Alongside training, the videos capture everyday humour. Familiar moments between trainer and clients become short scenes with on-screen text and jokes. These vertical videos give Lapo's personality and the human side of gym life room to shine.
03
Graphic design
Black and yellow connect the business cards, brochures and poster concepts. Photography, logo and direct messages make Lapo Berardi recognizable across formats. Clear layouts present the training options and contact details for people meeting him for the first time.
03
Graphic design
Black and yellow connect the business cards, brochures and poster concepts. Photography, logo and direct messages make Lapo Berardi recognizable across formats. Clear layouts present the training options and contact details for people meeting him for the first time.
